![]() ![]() In fact, Frederick first got the idea of Lulu’s Holistics just because she herself wanted those changes. The idea was to formulate natural and alternative products that are eco-friendly, affordable, and effective. Unlike most competitors, Janet Frederick’s own skincare line was created as a natural solution to skin problems that many people might have. This is the reason why Lulu’s Holistics stays relevant amid the increasing amount of competition. When introducing new products into the market, especially in the skincare industry, it is vital to address real problems. ![]() Skincare is becoming an essential commodity of modern human society for those who can pamper themselves or give the love their skin and hair deserve. This means that younger women and even some men are becoming increasingly conscious about their skin, making for an even bigger market for various skincare products.įrom this alone, it can be inferred that the skincare industry is ever-growing to cater to its consumers’ ever-changing needs. However, what is more notable is the shift of the industry’s target market from older women to a younger generation. As it stands, it is currently at over $155 million. Statista estimates that by 2025, it will grow into a market size of more than $189 billion. The global skincare market is growing in and of itself every year. The latter is the case for skincare company Lulu’s Holistics. At the same time, others tend to expand year in and year out naturally. However, not all businesses can successfully grow despite their years of operation. This signals a case of greater demand and the potential for more significant revenue. ![]() It also showed that no idea is too small if it is executed carefully and correctly.Business expansion is one of the ultimate goals of any entrepreneur who is starting out. Lulu’s Holistics’ approach to business proves that family bonds can reach greater heights even in the professional sphere and can be the very thing needed to keep the firm alive. Janet and Deannee treat all of their staff as part of a family, promoting passion and loyalty in their line of work. The bond born out of love and respect transcended into their entrepreneurial lives, which meant that they afforded the same values to their employees and customers. This dynamic relationship allowed their humble business to flourish for four years and counting. Meanwhile, Deannee Santiago operates the warehouses and ensures that they can keep up with their orders both in the United States and abroad. Janet Frederick is the brains behind the entire skincare collection, including product improvement, and controls the stores. No matter how big the company gets, they have clear roles and stick to them. The success of their business lies in the way they both handle their operations. Janet and Deannee proved to be an unstoppable force and opened two more brick-and-mortar stores in the US, both in New York City. ![]() Eight months later, the mother and daughter tandem opened their first shop in Florida to cater to the high volume of orders.įrom a mom-and-daughter shop, Lulu’s Holistics took flight and quickly grew to become one of the leading natural skincare brands in America. The overnight idea turned into a business success when Santiago posted her mother’s skincare products on Instagram, which gained 500 orders on the very first day. ![]()
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